What should we call this thing?Posted: April 14, 2012
We held our branding and communications workshop last week – thanks to all those who participated, and we hope you found the discussion as interesting and worthwhile as we did. Thanks especially to Todd and Carl at Fireplough for their great facilitation of the session, it was much appreciated.
The purpose of the workshop was to kick around ideas for the name of the venture (it won’t be called ‘New Think Tank’), based on the purpose, values and ‘personality’ of what we’re attempting to do.
We’d love to hear your ideas as well. Have a look at the presentation here – New think tank 13th April 2012 workshop – which isn’t final by any means but represents part of our current ‘pitch’, then tell us what you think, either by posting a comment below or sending us an email via the Get involved page.
All (nice) suggestions are welcome – no idea is too stupid, as they say – but we want to avoid anything too think tanky (‘institute’, ‘centre’ etc) or too obvious (like ‘frontline‘, which is also a flea spray for pets of course). So get creative and we look forward to your ideas.