Ten reasons why we need a new approach to developing social policy – 6. Policy would be cheaper to research and develop

This is the sixth in a series of posts on why social policy should be developed by and with the people who use and provide public and voluntary services. We’re publishing the rest of the series over the next week and a half, and we welcome your comments.

Innovation means that products and services get faster, better and cheaper – but only generally and only over time. On any given project, engineers say you have to ‘pick any two’ – that you can’t cut costs and improve quality while delivering in less time. In 1992, then NASA administrator Daniel Goldin disagreed. Under his ‘faster, better, cheaper‘ management philosophy, NASA launched 146 payloads worth a total of $18 billion, and all but 10 were successful. The problem was that the ones that were unsuccessful were hugely embarrassing – among them the debacle of the $125 million Mars Climate Orbiter, which was lost because a contractor failed to convert from imperial to metric units when coding its software.

In previous posts in this series we’re suggested that a lot of policy research and development could be conducted better and faster than at present, by being conducted collaboratively by and with provider organisations, practitioners and the public who use services. But we also think that this approach could prove cheaper as well, and that in this case instead of working against each other, faster-better-cheaper could be mutually reinforcing.

First of all though, why does ‘cheaper’ matter when it comes to policy? At the moment, many valuable contributors to better policy research and development are effectively priced out of the market. No organisation that conducts or commissions policy and research work has money to waste, but smaller charities typically don’t have sufficient resources or capacity to undertake much policy work themselves or to sponsor a think tank or a research consultancy to do it for them. The result is a narrower set of voices in policy – and policy is poorer for it.

The heart of the problem is the business models used by policy and research providers such as think tanks. We’ve suggested before that the business model behind think tanks is ripe for disruption. The reasons for this echo why incumbents in so many other sectors, from retail to media, are being disrupted by new market entrants based around the internet and social media: high fixed costs; incumbents focusing on existing ‘high-end’ customers; over-specified, often expensive products; and limited use of cheap, commonplace ICT. Most of the time, most think tanks operate as part of the old economy rather than the new.

As a result, and because of a lack of suitable alternatives, think tanks have in effect played a gatekeeper role in helping only a minority of organisations to develop and strengthen their policy messages to government and introducing these organisations to policymakers. Think tanks provide a platform, but not to everyone. It’s not that they want to exclude smaller organisations, just that most smaller organisations can’t afford to commission them.

However, the lesson from other sectors is that the internet and social media can offer routes around existing gatekeepers, by creating faster, better and cheaper ways for smaller ‘producers’ to reach new audiences. And for many charities and other organisations, the engineers’ dilemma  is actually less significant, since if ‘good enough’ policy work was faster it would also be better (for example, so that they can input to a current policy debate or media story).

The key is this is finding and building a better business model, which is what we’re attempting to do here. Our approach is based on building an online platform – a social network – so that organisations such as charities can work directly with frontline practitioners and service users on policy issues, and harness the time, commitment, expertise and support of these groups in order to produce more credible, independent policy.

What’s certain is that if we don’t manage it, someone else will – that’s the inevitability of innovation. Like other sectors before it, policymaking is about to be disrupted.

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