Local authorities on Twitter – the top 100

This is the fourth in a series of posts on local authorities’ use of Twitter. We’ve been counting down local authorities according to the size of their following – this post reveals the top 100 local authorities on Twitter.

As we’ve suggested here before, social media is a cheap and easy way to engage stakeholders, for think tankscentral governmenttrade bodies and directly elected mayors. We even think it could be used to open-up policy research and development, for example for local authorities to connect with their communities. So which local authorities are seizing the opportunities of social media the most, at least according to this quick bit of research? (Let us know if we’ve got anything wrong and we’ll correct it asap). Congratulations to the top tweeters, and in the next post we’ll review the results and offer some thoughts.

No. Local authority Twitter name No. of followers No. of tweets
1 Glasgow City Council @GlasgowCC 24,016 1,765
2 Edinburgh City Council @Edinburgh_CC 13,054 2,527
3 Newcastle upon Tyne City Council @NewcastleCC 11,992 5,521
4 Belfast City Council @belfastcc 11,639 6,444
5 Manchester City Council @ManCityCouncil 11,313 2,962
6 Cardiff City Council @cardiffcouncil 10,054 4,926
7 Nottingham City Council @MyNottingham 9,374 2,694
8 Leeds City Council @leedscc 9,161 1,838
9 Brighton and Hove City Council @BrightonHoveCC 8,718 7,573
10 Kent County Council @Kent_cc 8,664 2,782
11 Sunderland City Council @SunderlandUK 8,202 7,835
12 Sheffield City Council @SheffCouncil 7,665 5,870
13 Swansea City Council @SwanseaCouncil 7,657 2,750
14 Essex County Council @Essex_CC 7,624 2,481
15 Devon County Council @DevonCC 7,581 3,786
16 South Lanarkshire Council @SouthLanCouncil 7,076 2,471
17 Derbyshire County Council @Derbyshirecc 6,955 2,634
18 Hampshire County Council @hantsconnect 6,892 4,445
19 Fife Council @FifeCouncil 6,522 6,316
20 Norfolk County Council @NorfolkCC 6,484 2,387
21 Lambeth Council @lambeth_council 6,434 1,122
22 Salford City Council @SalfordCouncil 6,399 4,506
23 Birmingham City Council @BCCNewsRoom 6,345 5,747
24 Bristol City Council @BristolCouncil 6,102 1,930
25 Oxford City Council @OxfordCity 5,688 800
26 Nottinghamshire County Council @NottsCC 5,657 3,055
27 Kirklees Council @KirkleesCouncil 5,574 4,502
28 Lewisham Council @LewishamCouncil 5,411 1,967
29 Westminster City Council @CityWestminster 5,392 1,681
30 East Renfrewshire Council @EastRenCouncil 5,372 3,426
31 Cornwall County Council @CornwallCouncil 5,364 2,998
32 North Yorkshire County Council @northyorkscc 5,285 4,164
33 Camden Council @camdentalking 5,227 3,481
34 Walsall Metropolitan Borough Council @WalsallCouncil 5,214 12,949
35 Southampton City Council @SouthamptonCC 5,052 3,770
36 Solihull Metropolitan Borough Council @SolihullCouncil 5,030 4,285
37 Coventry City Council @coventrycc 5,014 1,676
38 Dorset Councils online (some Dorset authorities) @dorsetforyou 5,009 2,220
39 Derby City Council @DerbyCC 4,936 1,288
40 Greenwich Council @Royal_Greenwich 4,907 3,125
41 Renfrewshire Council @RenCouncilNews 4,895 1,898
42 Southwark Council @lb_southwark 4,821 1,695
43 Aberdeenshire Council @Aberdeenshire 4,814 2,832
44 Liverpool City Council @lpoolcouncil 4,801 696
45 Lancashire County Council @LancashireCC 4,790 3,500
46 Preston City Council @prestoncouncil 4,747 2,879
47 Bournemouth Borough Council @bournemouthbc 4,726 3,598
48 Wandsworth Borough Council @wandbc 4,673 2,355
49 Stirling Council @StirlingCouncil 4,671 3,061
50 Rochdale Metropolitan Borough Council @RochdaleCouncil 4,613 1,703
51 Cheshire West and Chester Council @Go_CheshireWest 4,611 5,424
52 Stoke on Trent City Council @SoTCityCouncil 4,603 6,877
53 Wakefield City Council @MyWakefield 4,579 3,234
54 Hertfordshire County Council @hertscc 4,575 1,187
55 Surrey County Council @SurreyCouncil 4,534 6,585
56 Tameside Metropolitan Borough Council @TamesideCouncil 4,488 2,861
57 Bolton Metropolitan Borough Council @BoltonCouncil 4,479 1,757
58 Medway Council @medway_council 4,401 3,242
59 Staffordshire County Council @StaffordshireCC 4,358 3,637
60 Stockport Metropolitan Borough Council @StockportMBC 4,338 1,638
61 Hillingdon Council @Hillingdon 4,333 3,117
62 Lincoln City Council @lincolncouncil 4,307 3,512
63 Gateshead Metropolitan Borough Council @GMBCouncil 4,284 1,363
64 Sandwell Metropolitan Borough Council @sandwellcouncil 4,249 4,177
65 Fenland District Council @FenlandCouncil 4,234 534
66 Wigan Metropolitan Borough Council @WiganCouncil 4,211 5,424
67 Monmouthshire County Council @MonmouthshireCC 4,109 7,044
68 Norwich City Council @NorwichCC 4,065 958
69 Oldham Metropolitan Borough Council @OldhamCouncil 4,046 3,943
70 Warrington Borough Council @WarringtonBC 4,018 851
71 Dundee City Council @DundeeCouncil 4,010 521
72 Shropshire Council @ShropCouncil 3,965 5,133
73 York City Council @CityofYork 3,950 2,393
74 St Helens Metropolitan Borough Council @sthelenscouncil 3,886 9,514
75 Stockton-on-Tees Borough Council @stocktoncouncil 3,844 4,232
76 Durham County Council @DurhamCouncil 3,811 4,904
77 West Sussex County Council @WSCCNews 3,801 3,794
78 North Devon District Council @ndevoncouncil 3,796 4,950
79 Falkirk Council @falkirkcouncil 3,780 709
80 Vale of Glamorgan Council @VOGCouncil 3,774 1,944
81 Bury Metropolitan Borough Council @BuryCouncil 3,697 2,892
82 Blackpool Council @BpoolCouncil 3,544 3,438
83 Aberdeen City Council @AberdeenCC 3,479 3,741
84 Chorley Borough Council @ChorleyCouncil 3,466 2,303
85 Sutton Council @lbsuttonnews 3,447 2,561
86 Bracknell Forest Borough Council @BracknellForest 3,431 5,245
87 Lincolnshire County Council @LincolnshireCC 3,409 1,201
88 Suffolk County Council @suffolkcc 3,390 849
89 Barnet Council @BarnetCouncil 3,389 1,053
90 Gloucestershire County Council @GlosCC 3,333 2,133
91 Telford and the Wrekin Borough Council @TelfordWrekin 3,282 3,643
92 Hackney Council @hackneyliving 3,279 728
93 Croydon Council @yourcroydon 3,267 2,280
93 Northamptonshire County Council @mycountycouncil 3,267 2,162
95 Southend on Sea Borough Council @SouthendBC 3,215 2,359
96 Oxfordshire County Council @OxfordshireCC 3,201 886
97 Argyll and Bute Council @argyllandbute 3,189 1,360
97 Calderdale Metropolitan Borough Council @Calderdale 3,189 1,372
99 Winchester City Council @WinchesterCity 3,151 6,963
100 Cumbria County Council @CumbriaCC 3,150 1,578



9 Comments on “Local authorities on Twitter – the top 100”

  1. […] Google Alerts threw up an interesting link today – a “league table” of councils on Twitter, ranked by the number of followers they have on their primary Twitter […]

  2. Matt says:

    What a load of drivel.

  3. […] are in their infancy and often do not stand up to scrutiny. Take the latest league table from Guerilla for the top county councils on […]

  4. James says:

    Fails to take into account the level of meaningful engagement these accounts facilitate, or how many followers are actually local residents.

    • Thanks James – yes of course we’re aware that this doesn’t get into meaningful engagement, but we thought it would be interesting in the first instance to see where local authorities are in terms of following and number of tweets sent at least (and however limited I think it is, for example in terms of pointing to the fact that some authorities still don’t have accounts or use them very little). We’d be interested in thoughts on ways of evaluating ‘meaningful engagement’ – obviously there are tools such as Klout and PeerIndex, but I’m aware there are different views on how useful or meaningful these are as well. I’m not sure it would be possible to get at how many followers are local residents – one would assume that the vast majority are, but with some large authorities also having some out-of-area followers.

  5. tomsprints says:

    Does the “number of Tweets” just count everything, or is it sifted in some way? Suspect the former.

    A number of local authorities make no meaningful engagement whatsoever on Twitter, by way of opening up discussion and debate etc. They just use it to broadcast, or as a tail end to things like staff vacancy systems.

    Has anyone done a Klout/Peerindex on the list of local authorities? Some kind of evaluation, no matter how debatable, would seems to be worth more than the raw figures, which I think conceal more than they reveal.

    • Thanks tomsprints, you’re right that some local authorities appear to use Twitter to broadcast rather than engage, and we don’t present the number of tweets as some kind of metric for engagement (in the main list we published, we didn’t ‘rank’ local authorities by the number of tweets sent, for example). This said, broadly speaking there does seem to be a relationship between tweets sent and followers, and publishing the number of tweets does reveal those authorities that hardly send any tweets (whether for the purposes of engagement or otherwise). I’m also happy we published the raw numbers – it gives everyone a chance to look at the numbers for themselves and spot things they might not have expected. You can say this isn’t the whole picture – I completely agree it isn’t – but I beg to differ on your last point, since I do think it (begins to) reveal more than it conceals.

  6. […] more pro-active Councils around the use of Social Media as can be seen in this recent list of the Top 100 Local Authorities on Twitter.  Paul tweeted about an upcoming senior role, Chief Education Officer and I agreed with Paul, in […]

  7. benlowndes says:

    Not sure the point of this really – but I fell for it. Duh.


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